Insights
Short, practical pieces from real client work: experiments that worked, things that didn’t, and the dashboards, interfaces, and flows that actually changed behaviour.
Performance
Your mobile site loads 3.4x slower than your desktop site.
The gap between mobile and desktop performance is the biggest, most fixable source of lost revenue in ecommerce right now. Your desktop score isn't the one that matters. Your mobile score is. And it's almost certainly worse than you think.
Performance
I Audited 100 Slow Shopify Stores. Here’s Why They Are Slow.
I ran WebPageTest audits on 100 Shopify stores. The average mobile performance score was 31 out of 100. Here are the three most common issues and how to fix them.
Performance
Web Performance Is Now Your Competitive Advantage
As acquisition costs rise and the internet becomes more crowded, web performance, accessibility, and UX are becoming the key differentiators for successful e-commerce businesses.
Performance
Optimising UI for the new INP Web Vital
The INP Web Vital is a new metric that measures the performance of a website. It is a crucial metric for web developers, as it helps them understand how well their website is performing and how to improve it.
Data
Introduction To Tidy Data Principles
An overview of tidy data principles, emphasizing the importance of structuring datasets for clarity, compatibility, and ease of analysis, with practical guidance on applying these principles using various programming tools.